Ecolean is a new packaging alternative dubbed as "A Lighter Approach to Packaging". 

The NNew Can designed by Jiwoon Park and Kwenyoung Choi is a totally convenient and environmentally friendly concept. The can has a spiral shape and an opening-clip with an uplifted indent — the first feature allows you to twist the can clockwise, and then throw the disk to the trashcan, and the second one helps you open it easier and don’t chip your nails.

As cancer affects so many, he created his limited edition Mike’s Hard Pink Lemonade to raise funds for the Canadian Breast Cancer Network, the national voice of breast cancer survivors.

 Work winner of the competition of IED in Packaging Design for the course of 2009/10: The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities.