Evian decided to create a new breakthrough event bottle to maintain its status as a trendsetter and the leading plain mineral water brand.

When Evian asked Landor to develop the bottle, the challenge was double: the design needed to be beautiful enough to become a collector bottle, while also conveying Evian’s values and attributes – the Alps and the pure, mineral rich Evian water that has been flowing from there for over 8,000 years. The challenge was also technical, since a new bottle would require the creation of a special production line.

Landor capitalized on the main icon of the Evian identity, the French Alps, by making the new bottle a monolithic ice-like sculpture of a mountain. To focus attention on the beauty of the bottle and the reflections of the sculpted glass, Landor applied minimal graphics. The transparency and simplicity of the Origine bottle enhances the purity of the water it contains. A red cap adds a festive touch, typical of Evian’s youthful spirit. Since its debut in November 2004, Evian Origine has been distributed in over 100 countries.

Source: Lovelypackage

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